Year End newsletter

For an idea of our programmes and activities, see below our year-end newsletter wrapping up the news and takeaways of our activities during the last quarter of 2020.

It’s been a tough year for everyone, but the club kept up our activities mainly by engaging you through digital channels.

While online knowledge events and training are great for now, some members feedback that face-to-face but socially-distanced events would be welcome. So in addition to a Cornerstone exclusive Liquor sale on 3rd December and a series of Dining offers ( – another batch of deals were delivered in December – we had to think up some novel events. 

Social events with a twist?

Our first Gourmet Special – Dinner at Home was held on Friday 23rd October. A unique Peranakan Taster Dinner created by Chef Lionel Chee came with an online demo on how to cook a Peranakan dish. We received more than 30 orders from members who enjoyed the meals delivered to their homes for family and friends, along with Peranakan-inspired cocktail drinks.

In December, Chef Lionel’s Eurasian Christmas Feast was held on Friday, 18th December.

Members had friends and family over to share the joys of the season or surprise loved ones by sending them a surprise festive meal to savour this specially-curated menu of Eurasian favourites. Chef Lionel gave an online talk, personally introduce his dishes and also took questions. We had a good number of 39 orders

We also launched our first Networking Lunch Special – Tables of 5 held at 3 separate restaurants at Novotel on Stevens. Due to good response, we had to hold it over 2 days – 8th & 9th December – with members and guest lunching at Winestone, The Gyu Bar and In Piazza. 

Joon Nie who hosted a table of 5 at The Gyu Bar said, “Thanks to the club for organising this event to get us out of our homes and networking again! Not easy to coordinate with so many restaurants! Planning to use the Winestone discount too one of these days, and I’m gonna bring my family to In Piazza soon so yes looking forward to those member discounts!”

Elsie, who lunched at In Piazza, commented “Had a great time … Company was great and the food was excellent!”

Battle of wits and bouts of laughter at inaugural Media vs PR trivia night

Which Asian city is the world’s coldest national capital?

What was late American director Stanley Kubrick’s final film? 

And what do Free Willy, Lisa Kudrow and Nelson Mandela have in common?

These were just some of 60 questions posed at the  inaugural Media Versus PR Trivia Quiz Night on Nov xx. Organised by the Press Club (SPC), the virtual quiz saw more than 30 trivia buffs convene on Google Meet for a friendly face-off of brainy proportions and some spectators in for the fun too. The 7 participating teams came mostly from the media and public relations industry. SPC also invited friends from Telum Media, the Foreign Correspondents Association, the Asian American Journalists Association and the Institute of Public Relations.

A special discount was also offered by our partner Lazy Lizard so participants could order their meals and have it delivered.

Quiz master and Thomson Reuters managing editor Ranajit Dam kept participants engaged for two hours with challenging questions from geography and history to science and pop culture – and no Googling was allowed.

The team from Bloomberg, aptly named Play To Win, edged out the competition to win $200 worth of Dempsey Hill dining and shopping vouchers, courtesy of Country City Investment. AfterHours, the youngest team comprising students from NUS and SUSS snagged the second prize: $150 worth of Lazy Lizard dining vouchers. Coming in third was A Team Has No Name, a motley crew of single-players led by journalist Nicholas Yong. Each of the top three teams also received two bottles of wine sponsored by SPC.

“The questions were really well thought out,” said Yong, assistant news editor at Yahoo and self-professed trivia regular. “I have been to other pub quizzes where the questions are either too difficult or clearly just plucked out at random. My compliments to Ranajit. So much effort and thought put into it.”

Quiz host and SPC management committee member Yeo Sam Jo said this is likely the first of many trivia tournaments to come. “It may have been our first quiz night, but the great turnout tells us that people, journalists or not, love a little friendly competition. Even if you don’t win, it’s all in good fun and you get to bond with others while learning a thing or two,” Sam Jo said.

Speaking of learning, if you’ve read this far and you might want to know the answers to the questions cited earlier: Ulaanbaatar is the coldest national capital, Stanley Kubrick’s last film was Eyes Wide Shut, and Willy, Lisa and Nelson are all characters from The Simpsons.

If you missed the Trivia Night, look out for the next one in February 2021. The teams who have participated, especially the Telum Media team, will be back for sure and we hear more will sign up. 

We had lots of food and fun but we also tackled serious issues like climate change, your health and wealth. Here’s a quick summary and the takeaways.

SPC accepted an invitation to participate a unique initiative on 23rd October called the World Press Clubs Alliance for Climate – the longest ever online conference (24 hours in 24 time zones) focusing on positive climate action. We presented a 15-minute video on what Singapore is doing to tackle the challenges posed by climate change, and the role the media can play. This video was commissioned through the Press Club’s recently launched Freelancer Network, in partnership with the National Youth Achievement Award Council.

You can also view it on the SPC’s YouTube channel The video was produced by Manimaran Govindasamy, a member of our Freelancer Network.

Copyrighted SPH pictures in video and here, used with permission thanks to The Straits Times.

Webinar on the 11.11 was not a sales event, but a webinar on Job Opportunities for the Media and Digital Marketing Sector held on 11th November, organised by NTUC’s U-Associates in  collaboration with SPC and Marketing Research Society of Singapore. Club Vice-President Lau Joon-Nie, who now heads the APAC office of the European-headquartered World Association of News Publishers, spoke at the webinar.

This was the second in a new monthly series on job opportunities amid the Covid-19 pandemic by U-Associates, a network of professional associations set up by the Labour Movement in 2011 for working professionals.

Opening the webinar, U-Associates Director, Melvin Yong, who is also NTUC’s Assistant Secretary-General, said that amid the gloom, some industries, like new media and digital marketing, continue to be resilient. NTUC sees potential in the sector.

“Network, network, network,” said Singapore Press Club Vice-President, Lau Joon-Nie, in response to an audience question on how local companies could compete on a global scale.

“Attend trade shows, join industry groups and associations – online or in person. Go overseas, seek opportunities,” said the veteran Press Club member, who joined in 1995 when she was then a young broadcast journalist. “Find your tribe.” 

The hour-long webinar was moderated by Club member Selena Oh, Director of Write Sel Communications, a PR and marketing communications agency specialising in tourism, hospitality and lifestyle events.

To find out more about the issues discussed in the webinar, go to

SPC Health Webinar: The inevitability of pandemics: Is the Asia Pacific prepared? 

This webinar on 12th November, hosted by SPC was supported by Roche Diagnostics. Renowned academics, clinicians and health economic experts from around the region participated in a 90-minute discussion about the way forward, and what it will take for Asia Pacific to be prepared for when, not if, the next pandemic strikes. We got over 50 sign ups, including journalists from 27 media titles in the region. 

Zakir Hussain, the Club’s Vice President and the Singapore Editor of The Straits Times welcomed the attendees with a simple message that the pandemic has highlighted the need for collaboration and partnership, including among media organisations.

A big thanks to SPC member Shefali Rekhi, Asian Insider Editor at ST and Editor of the Asia News Network, for doing a great job moderating the 3 sessions with the 10 panelists, including a doctor who recovered from Covid19.

Click to watch recordings of the event

SPC Health Webinar: Vaccine confidence in the time of Covid-19: Asia's time to act?

This webinar was presented by the EU-ASEAN Business Council  on 1st December. Renowned speakers in policy and clinical practice discussed with our member Salma Khalik, ST’s senior health correspondent, the barriers to enhanced vaccine confidence in Asia.

Salma has this takeaway to share from the discussion “One thing that all panelists agreed on is that in the event of something going wrong, the faster the authorities can provide the media with accurate and updated information, the easier it is to curb the spread of fears and misinformation. Delays in acknowledging a problem, such as the death of someone following vaccination, can do much damage – especially if the death is not even related to the vaccine. The delay itself will give rise to speculation, which can rapidly spin out of control, given the speed of social media. If the death is related to the vaccine, all the more reason for the authorities to be open with information and its plans going forward.”

You can view this webinar recording from this link.

The club’s investment committee has appointed EndowUs, a boutique wealth manager, to invest our modest reserves to earn better returns. EndowUs held an online talk and Q&A on 23 November for our members. If you missed the talk, you can view the recording of the session from this link.

We’re also happy to share that Endowus has offered SPC members a special 50% off Access Fee until Q2 2021 when signing up to use their services. 

Finally, we’ve had a vibrant online ARTS calendar too – films, music and an art exhibition. 30 members registered and received sponsored tickets to watch Idomeneo Refracted, a live online opera performance.


Sign up for Free by Nov 23 / Special F&B Deals Available

Calling all trivia buffs and aficionados! Are you a journalist who’s up to speed with the latest headlines and current affairs? Or a PR professional who loves your random factoids as much as them random tabloids?

If so, gather your fellow trivia-loving friends and come take part in our inaugural MEDIA VS PR TRIVIA QUIZ NIGHT – organised by the Singapore Press Club and hosted by trivia maestro Ranajit Dam.

Date: 25 November 2020, Wednesday
Time: 7:30pm – 9:30pm
Venue: Google Meet (virtual event)

Prizes up for grabs!
The top 3 winning teams will walk away with awesome F&B prizes, courtesy of the Singapore Press Club and our generous sponsors.

1st prize:
$200 worth of Dempsey Hill dining & shopping vouchers courtesy of Country City Investment + 2 bottles of wine

2nd prize:
$150 worth of Lazy Lizard dining vouchers + 2 bottles of wine

3rd prize:
2 bottles of wine

How to register?
Form a team of up to 8 persons and sign up via Google Form via this link

Solo players who would like us to assign them to a team of fellow solo players have the option of doing so. 

We will send each team a Google Meet link for the event upon confirmation.

Deadline for registration is 23 November 2020, Monday.

Quiz rules

– Team members (max 8 per team) may choose to either communicate with each other remotely via private chat, or gather at someone’s home for dinner while observing safe distancing and visiting rules.

– Please do NOT Google your answers. This quiz will operate on the journalistic principles of integrity and honesty – may the best team win fair and square!

– Any dispute over points and answers will be resolved at the quiz master’s discretion.

– Don’t play on an empty stomach. To ensure that you are well fed to survive the quiz, we have arranged for special food & drink discounts (check out the offerings from this link
and order menu and guide:             ).

– Fun is mandatory. As a bonus, the wackiest answers in each round will be read out for your amusement.
Food & Drinks Discount 
To keep your team fueled during the competition, take advantage of great discounts of 10-20% when you order from any of the four Lazy Lizard outlets or their sister eatery, Kim Eng Chicken Rice!*

SPC members and invited friends participating in quiz night (25 Nov) can all enjoy these discounts, simply flash or cite the discount promo

Pay by PayNow for delivery or self-collection; and by cash/credit card/PayNow for dine-in and takeout. Place delivery orders by 23 Nov or at least two hours before the event to ensure timely arrival.

*Terms and Conditions:
– Valid for orders placed directly at the outlet for dine-in/take-out, or via phone calls for self-collection/delivery.
– Discount also applies to drinks menu except promotional offerings such as the Beer Buffet.

– Orders made on food delivery apps or websites are not eligible for quiz night discounts.
– For deliveries, Grab charges typically range from $8-$20, depending on the distance, so pick the closest outlet. The manager will inform you of the delivery charge to be paid to the driver upon arrival. You will also receive a live location link to track your order.

See you online on the 25th!

Your quiz organisers:

Yeo Sam Jo, SPC Management Committee Member
Lau Joon-Nie, SPC Vice President
Ranajit Dam, SPC Member & Quiz Master

10 Key Takeaways from the Singapore Press Club – Institute of Public Relations Singapore Webinar held on 16 July 2020

Singapore Press Club - Institute of Public Relations of Singapore Webinar

10 Key Takeaways

from the 16 July 2020 webinar

It was an interesting online panel discussion centred on the uproar in June over social media managers/PR specialists, creatives and business professionals being listed as "non-essential" jobs when in fact, these roles are more relevant than ever to corporates and the community. Panelists discussed the recent story against the backdrop of media/marcomms-related challenges faced during this pandemic and ways to tackle them.

More than 200 have registered to attend. To those who have attended or missed this session, here are the key takeaways summarised by the Panelists:

1.  To me, this was a made-for-print story with 3 articles spread out over 2 facing print/pdf pages (pages 4 and 5). At a glance, the reader is able to scan the headlines and determine the overall angle and intent of the story. However, when it was presented online or in the news app, the 3 articles were, as they would ordinarily, posted as 3 individual articles. While they each carried links to the other 2 related articles, the reader may only choose to read 1 article, to the exclusion of others. The non-essential list in question appeared in 1 article. First, one would question why there was the need to even present this list, which was not relevant to the story.

2.  When this list was clipped by readers and passed around on social media and WhatsApp, often devoid of context, it took on a whole new unfortunate life and interpretation of its own. This is something journalists and editors should bear in mind when working on stories. It’s no longer enough to ask, “Who is my audience?” but also “How will my story appear and on what platform?

Ms Lau Joon-Nie
Vice President, Singapore Press Club  & 
Director, Asia, World Association of News Publishers

3. PR is about creating buzz and, on social media, the use of clickbait is a proven tactic to draw readership. The challenge of this tactic is the ability to control the conversation to achieve the desired message.

4. In a crisis, the PR professional’s role is critical as credibility is a prerequisite for effective communications. 

Mr. Justin Fong
Honorary Treasurer, IPRS
& Director, Corporate Communications at the Agency for Science, Technology and Research (A*STAR)

5. Traditional mainstream media should keep at the back of the mind the rise of social media and how it is now recognised as a source of news. In social media, the rules of engagement are different because social media creators will just cut and paste the key parts without explaining or even understanding the context behind a graphics, headline or sentence. We saw it with this “non-essential” story and with the “Grab drivers cannot use the lift” story. Millennials live on memes, and we must adapt to this new form of media.

6. Media stick to the principles of neutral reporting and have clear separation between advertorials and editorials. With the business of media affected by the rise of social media and digital marketing, it is often tempting to compromise neutrality for extra dollars. This is understandable because of the real business challenges that the media is facing, but if it starts to compromise too much, it will lose its raison d’etre and its real strength. Because when money decides how and when a story runs, then the media will lose the reason for its existence and become obsolete. The aim must still be to reach out to readers but at the same time, media have to be more innovative in looking at ways to bring in revenue that makes sense for the modern marketer.

7. From what I have seen over the last 20 years, 15 as a journalist and 5 as a PR professional, there are too few CEOS who empower their Head of Comms to be able to make statements on behalf of the company without needing to get approval for every statement. One exception was the late Neil Montefiore, ex CEO of M1, who empowered his then head of comms Chua Swee Kiat, and it was always a pleasure working with them because as journalists, we would get fast and good quotes without going through a lot of red tape. This builds the reputation of the company and its trust among the media, which is really what the point should be about external comms. Too many companies are worried about “protecting their CEO” without realising that a “don’t rock the boat” attitude actually does nothing to build the reputation of the company in the eyes of the media.

Mr. Oo Gin Lee
Managing Director GLOO PR Pte Ltd
(former veteran tech journalist for 15 years)

8. Every research study, including surveys, should be understood and examined in the context of four key aspects: sampling, questionnaire design, analysis and visualisations. There is a difference between probability and non-probability sampling, and this survey involved a sample of respondents from Milieu’s existing panel and managed its representation of the general population based on the age and gender quotas. There are limitations in such a sampling approach compared to probability sampling where respondents are randomly selected from a population sampling frame, usually acquired from the Department of Statistics.

9. The other important points to note are how questions are designed – specifically, the underlying assumptions and hypotheses informing the questions. This is related to the earlier point about sampling – if lay citizens are surveyed, how do we expect them to respond to questions about jobs? What do they understand about ‘essential jobs’? Do we expect them to understand and see jobs that are less visible during a pandemic? What jobs should be displayed to respondents and how do we go about selecting this list? Clarity about these assumptions and hypotheses should inform how questions are designed.

10. Finally, the analysis should match the way results were presented visually – if respondents were not asked to rank jobs, much caution has to be taken with ranking them.

Dr. Natalie Pang
Senior Lecturer & Principal Investigator
NUS Department of Communications and New Media, NUS Centre for Trusted Internet and Community

We look forward to you joining us in our next webinar/event.

StoryFest Online 2020 (17 to 27 July)

Storytelling is an art that has captivated audiences through the ages. Now you and your family can enjoy StoryFest Online 2020  right from home!
This year’s festival takes place from 17–27 July with the theme: The Heart of Story. Different facets of storytelling will be presented by familiar faces from the local spoken word scene as well as emerging talents.  

Gain helpful tips from sessions like ‘How to Tell Personal Stories for a Story Slam’.
As the teaser goes:
‘There’s always someone at a dinner party with a captivating story to tell and an audience’.

The young—and young at heart—can step into the world of puppetry whose inhabitants include string puppets, marionettes and ventriloquist puppets!
Presented by The Storytelling Centre Ltd and The Arts House, this digital edition of StoryFest celebrates the timelessness of the oral tradition amidst a pandemic. Check out the programme @

Have an enriching and fun-filled festival!

#SingaporeBlockchainWeek2020 (21 – 23 July 2020) – Free virtual summit tickets for Singapore Press Club members

Free Virtual Summit Tickets for Singapore Press Club members

Members are invited to attend the Singapore Blockchain Week Virtual Summit.

It will provide insights into the latest development involving the use of blockchain in the various industries including finance and government. The finance and fintech industries are some of the shining lights in the Singapore economy, which have been badly hit by trade and travel due to Covid- 19.  
The Virtual Summit is part of the Singapore Blockchain Week which takes place from 21-23 July 2020.  The event focuses on a rapidly developing phenomena of blockchain based finance, where using the technology, leading enterprises and government organizations are coming together to strengthen the backbone of global trade. Link: 
Speakers include Sopnendu Mohanty, Chief Fintech Officer, Monetary Authority of Singapore, and Hester M. Peirce, Commissioner, US Securities and Exchange Commission, among others. 

An email with the exclusive registration link to attend for free has been sent to members. If you did not receive the EDM, you can email

Telum Media Webinar: Current state and future of journalism 24th June 12:30pm GMT+8

Singapore Press Club and Telum Media are delighted to invite you to our upcoming webinar event: “Current state and future of journalism” being held on 24th June 12:30pm GMT+8.

Event details
Date: 24th June 2020 (Wed)
Time: 12:30pm GMT+8

  • Stephanie Phang, Managing Editor, Southeast Asia, Bloomberg
  • Joon-Nie Lau, Director, Asia, World Association of News Publishers / Vice President, Singapore Press Club
  • Yeo Sam Jo, Multimedia Correspondent, The Straits Times / Management Committee Member, Singapore Press Club

For more information and to register, click here

This event is FREE and is by invitation only, however registration is essential to secure your place.

Please click to register.
Any issues with registration please email

SPC Digital Training Series: Free suite of online courses by top external provider (Every Friday) on Data, Marketing, Business, Coding, Career Development, UX Design.

Looking around for good courses that could be offered free or discounted for members to explore and learn, we came across General Assembly. This organisation is offering Free Fridays. Every week through June, join peers from around the world to experience their most popular workshops (ranging from $60 to $200 USD in value) — for free.* From coding, to data and marketing, to UX design and career development, explore the tech skills that will keep you in demand and in the know.

Click this link to find out more of the courses, dates and timing and to sign up:-  

Here’s what’s coming up. 




Career Development


UX Design

*Note: The above programmes are stated as Free. Any Friday workshops that are listed with a price on are not included in the Free Fridays promotion.

Enjoy your learning journeys on Fridays! 

Knowledge Webinar: The Power of Robotics to Benefit Mankind – During and After Covid19

With COVID-19 ravaging countries around the world, robots have taken a prominent role in the fight against the virus. This was not the case years ago when the robot industry was in its infancy. 

Join our SPC Knowledge Webinar, brought to you by SoftBank Robotics Singapore and their partners, as they discuss the role of robots in a world facing a pandemic. 

Date: 11 Jun 2020, Thursday 

Time: 11am to 12pm 

Format: Presentation, Panel Discussion and Q&A

Sign up through this ClickMeeting link:

More details at SPC Knowledge Webinar_SBR_11June2020-2

Webinar by ISEAS on COVID-19 and the Islamic Umma in Indonesia

If you are interested to find out how the Covid-19 outbreak impacted Indonesia and the Muslims in the country, you can sign up for this Webinar organised by ISEAS Yusof Ishak Institute.
COVID-19 and the Islamic Umma in Indonesia 
Date : Thursday, 21 May 2020 
Time : 10.30 am – 12.00 pm 


This webinar will be delivered online entirely. You can join the webinar at the specified date and time using devices (computer, phone, or tablet) with internet connection.

Please register here with this link   

Upon registration, you will receive your unique link for joining the webinar.

Limited spaces only, register early to avoid disappointment.

To join the webinar,
1. Install the Zoom client onto your computer or download the app on your mobile device.
2. Set up a Zoom account, using the following link:
3. Click on the unique link in your email.

About the Webinar 
The COVID-19 outbreak in Indonesia has significantly impacted the Muslims in the country. Although some are quick to learn and adapt to this new normal, others continue to dismiss the extent of the problem. Some observers argue that religion has impeded the community’s efforts to deal with the pandemic. In fact, some religious groups have been accused of worsening the situation: by organizing big gatherings; spreading fatalistic arguments; and opposing the government’s efforts. One of the groups blamed is the Tablighi Jamaat, regarded as the “largest viral vector of COVID-19.” Derogatory terms “Tablighi virus” and “Corona Jihad” have been applied to the group. The Tablighi Jamaat’s response was believed to not only block necessary efforts to deal with the virus, but also created religiophobia. 
To be sure, COVID-19 has triggered diverse reactions from the Islamic Umma in Indonesia, ranging from passive and fatalistic responses, which extends to spreading conspiracy theories, to positive ones by being prepared to work hand in hand with the government to mitigate the pandemic and saving lives. Responses from Muhammadiyah, Nahdlatul Ulama (NU), Ahmadiyah, and Tablighi Jamaat demonstrate this spectrum. To illustrate, the two largest Muslim organizations in Indonesia Nahdlatul Ulama and Muhammadiyah focus on improving their capacity through programs, such as providing health and social services as well as aid for the needy, to fight against the impact of COVID-19. In addition, prominent religious elites such as Ustaz Abdul Somad, Muhammad Quraish Shihab, and other ulama or kyai also demonstrate these diverse reactions. 
This webinar discusses the different responses of the Muslim community in Indonesia to COVID-19. It also examines how these responses interacted with the government’s efforts to tackle the issue. Here, the religious community’s response would not be effective with strong state backing or capacity. 
Lastly, the webinar speculates how this new normal will impact the Muslim ummah in future. Is this a new opportunity for the community to unite, or will this lead to a more regressive orientation to prevail? 
About the Speakers 
Ahmad Najib Burhani is Visiting Fellow at ISEAS – Yusof Ishak Institute and Senior Researcher at the Indonesian Institute of Sciences (LIPI), Jakarta. He received his PhD in Religious Studies from the University of California-Santa Barbara, USA in 2013. He was a recipient of the Professor Charles Wendell Memorial Award from UCSB for his academic achievements in the field of Islamic and Middle Eastern Studies. His recent publications include Menemani Minoritas (2019), Dilema Minoritas di Indonesia (2020), Heresy and Politics: How Indonesian Islam Deals with Extremism, Pluralism, and Populism (2020), “Torn between Muhammadiyah and Ahmadiyah in Indonesia: Discussing Erfaan Dahlan’s religious affiliation and self-exile,” Indonesia and the Malay World (2020), and “Muslim Televangelists in the Making: Conversion Narratives and the Construction of Religious Authority,” The Muslim World (2020).  
Syafiq Hasyim is Visiting Fellow at ISEAS – Yusok Ishak Institute. He is also a lecturer and director of the Library and Cultural Center at International Indonesian Islamic University (UIII), a newly established state international university in Indonesia. He obtained MA in Islamic Studies from Leiden University and PhD in Islamic Studies and Interdisciplinary Studies from Berlin Graduate School Muslim Cultures and Societies, Freie Universitaet, Berlin. His latest publications include “Fatwa and Democracy: Majelis Ulama Indonesia (MUI, Council of Indonesia Ulama) and the Rising Conservatism of Indonesian Islam,” published in TRaNS: Trans-Regional and -National Studies of Southeast Asia, 2019, “The Secular and the Religious: Secularization and Shariatisation in Indonesia,” in Religion, Secularism and Democracy in Southeast Asia (Oxford University Press, 2019), edited by Prof. Vidhu Verma, and “Religious Pluralism Revisited: Discursive Patterns of the Ulama Fatwa in Indonesia and Malaysia”, published in Studia Islamika, Vol 26, No. 3 (2019).  
Enjoy another week of Webinars and Training recommended to you by Singapore Press Club. Please continue to Stay Safe and Healthy.

Free course preview – How to boost your brand via Wechat and Tik Tok

A Free 2 hours course preview Webinar – How to boost your brand via Wechat and Tik Tok

Date: 13 May 2020, Wednesday

Time: 9.30am to 11.30am

Click this link to Register:
Course delivery mode: Online (Invitation link will be shared after you sign up)

Deadline for sign up: Monday, 11 May 2020, 5pm

The Programme

930am-1025am : Connect to China Market through WeChat

The China Chinese are ready to enjoy their lives with vengeance from the release of tension of Covid-19 quarantine. But is your business ready for the next Chinese wave? If you already have a strong interest for China, you might know the answer already: WeChat. But to a lot of people living outside China, the name of the ubiquitous messaging application might be very unfamiliar.
This session will provide some information about WeChat, the biggest phenomenon on the Chinese market, and see how you can leverage it to promote your own business to over 1.2 billion WeChat active users worldwide including over 1.2 million new immigrants in Singapore (as of 2018 ).
You will discover:
How to instantly get connected thru WeChat
How to allow WeChat users find you
How to build your brand and marketing strategy
How can WeChat Official Account and WeChat Pay help your brand
Case Studies
Warren Teh is a WeChat Marketing Trainer, Certified ACTA Trainer, People’s Association Trainer and a Serial Entrepreneur who has established 6 companies across various industries (Telco system integration, ecommerce, social media and other service-related businesses, limousine service, clearing services, F&B.
1030am-1130am: Establish Your Brand Via TikTok

TikTok, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users world-wide to create short-form, music-focused videos and edit them with lenses, filters, and AR features.

TikTok has a younger clientele than other social media platforms. If you can create videos that appeal to the demographics on TikTok, it could be a valuable marketing tool for your business. TikTok is billed as a social media platform where you show your real side.
In Q2 2019, as the hottest social platform, TikTok became the world’s most downloaded IOS application, surpassing Facebook, YouTube, Instagram and WeChat. Currently in the stage of rapid growth, TikTok is the highest traffic generator on mobile social media platform, it is 1 of the most effective short video marketing platform to build a brand in China but also the most critical tool to promote branding in ASEAN countries.

Why TikTok
· One of the fastest-growing apps on the global market
· Tap into the younger clientele world-wide
· Save cost, enjoy organic advertising techniques to show off your products or services.
· New and independent social media platform which can create its owned community
You will discover:
· The market opportunity of Tik Tok
· Key features of Tik Tok KOL (key opinion leader)
· Tik Tok account operation
· Revenue model
· Case Studies
Aaron is an active Chinese media advocate. He has over 5 years of sales and marketing experience handling sales at Greater China region for both American and Chinese MNCs. During those stints, he spearheaded and executed Chinese social media marketing strategies. Inspired by increasing attention to Douyin/Tik Tok, Aaron now dedicates his professional life to share his knowledge with others on how to utilise Douyin/Tik Tok to boost brand awareness.