10 Key Takeaways from the Singapore Press Club – Institute of Public Relations Singapore Webinar held on 16 July 2020

Singapore Press Club - Institute of Public Relations of Singapore Webinar

10 Key Takeaways

from the 16 July 2020 webinar

It was an interesting online panel discussion centred on the uproar in June over social media managers/PR specialists, creatives and business professionals being listed as "non-essential" jobs when in fact, these roles are more relevant than ever to corporates and the community. Panelists discussed the recent story against the backdrop of media/marcomms-related challenges faced during this pandemic and ways to tackle them.

More than 200 have registered to attend. To those who have attended or missed this session, here are the key takeaways summarised by the Panelists:

1.  To me, this was a made-for-print story with 3 articles spread out over 2 facing print/pdf pages (pages 4 and 5). At a glance, the reader is able to scan the headlines and determine the overall angle and intent of the story. However, when it was presented online or in the news app, the 3 articles were, as they would ordinarily, posted as 3 individual articles. While they each carried links to the other 2 related articles, the reader may only choose to read 1 article, to the exclusion of others. The non-essential list in question appeared in 1 article. First, one would question why there was the need to even present this list, which was not relevant to the story.

2.  When this list was clipped by readers and passed around on social media and WhatsApp, often devoid of context, it took on a whole new unfortunate life and interpretation of its own. This is something journalists and editors should bear in mind when working on stories. It’s no longer enough to ask, “Who is my audience?” but also “How will my story appear and on what platform?

Ms Lau Joon-Nie
Vice President, Singapore Press Club  & 
Director, Asia, World Association of News Publishers

3. PR is about creating buzz and, on social media, the use of clickbait is a proven tactic to draw readership. The challenge of this tactic is the ability to control the conversation to achieve the desired message.

4. In a crisis, the PR professional’s role is critical as credibility is a prerequisite for effective communications. 

Mr. Justin Fong
Honorary Treasurer, IPRS
& Director, Corporate Communications at the Agency for Science, Technology and Research (A*STAR)

5. Traditional mainstream media should keep at the back of the mind the rise of social media and how it is now recognised as a source of news. In social media, the rules of engagement are different because social media creators will just cut and paste the key parts without explaining or even understanding the context behind a graphics, headline or sentence. We saw it with this “non-essential” story and with the “Grab drivers cannot use the lift” story. https://mothership.sg/2020/05/rv-point-grabfood-cannot-use-lift/ Millennials live on memes, and we must adapt to this new form of media.

6. Media stick to the principles of neutral reporting and have clear separation between advertorials and editorials. With the business of media affected by the rise of social media and digital marketing, it is often tempting to compromise neutrality for extra dollars. This is understandable because of the real business challenges that the media is facing, but if it starts to compromise too much, it will lose its raison d’etre and its real strength. Because when money decides how and when a story runs, then the media will lose the reason for its existence and become obsolete. The aim must still be to reach out to readers but at the same time, media have to be more innovative in looking at ways to bring in revenue that makes sense for the modern marketer.

7. From what I have seen over the last 20 years, 15 as a journalist and 5 as a PR professional, there are too few CEOS who empower their Head of Comms to be able to make statements on behalf of the company without needing to get approval for every statement. One exception was the late Neil Montefiore, ex CEO of M1, who empowered his then head of comms Chua Swee Kiat, and it was always a pleasure working with them because as journalists, we would get fast and good quotes without going through a lot of red tape. This builds the reputation of the company and its trust among the media, which is really what the point should be about external comms. Too many companies are worried about “protecting their CEO” without realising that a “don’t rock the boat” attitude actually does nothing to build the reputation of the company in the eyes of the media.

Mr. Oo Gin Lee
Managing Director GLOO PR Pte Ltd
(former veteran tech journalist for 15 years)

8. Every research study, including surveys, should be understood and examined in the context of four key aspects: sampling, questionnaire design, analysis and visualisations. There is a difference between probability and non-probability sampling, and this survey involved a sample of respondents from Milieu’s existing panel and managed its representation of the general population based on the age and gender quotas. There are limitations in such a sampling approach compared to probability sampling where respondents are randomly selected from a population sampling frame, usually acquired from the Department of Statistics.

9. The other important points to note are how questions are designed – specifically, the underlying assumptions and hypotheses informing the questions. This is related to the earlier point about sampling – if lay citizens are surveyed, how do we expect them to respond to questions about jobs? What do they understand about ‘essential jobs’? Do we expect them to understand and see jobs that are less visible during a pandemic? What jobs should be displayed to respondents and how do we go about selecting this list? Clarity about these assumptions and hypotheses should inform how questions are designed.

10. Finally, the analysis should match the way results were presented visually – if respondents were not asked to rank jobs, much caution has to be taken with ranking them.

Dr. Natalie Pang
Senior Lecturer & Principal Investigator
NUS Department of Communications and New Media, NUS Centre for Trusted Internet and Community

We look forward to you joining us in our next webinar/event.

StoryFest Online 2020 (17 to 27 July)

Storytelling is an art that has captivated audiences through the ages. Now you and your family can enjoy StoryFest Online 2020  right from home!
This year’s festival takes place from 17–27 July with the theme: The Heart of Story. Different facets of storytelling will be presented by familiar faces from the local spoken word scene as well as emerging talents.  

Gain helpful tips from sessions like ‘How to Tell Personal Stories for a Story Slam’.
As the teaser goes:
‘There’s always someone at a dinner party with a captivating story to tell and an audience’.

The young—and young at heart—can step into the world of puppetry whose inhabitants include string puppets, marionettes and ventriloquist puppets!
Presented by The Storytelling Centre Ltd and The Arts House, this digital edition of StoryFest celebrates the timelessness of the oral tradition amidst a pandemic. Check out the programme @ https://storyfestsg.com/2020

Have an enriching and fun-filled festival!

#SingaporeBlockchainWeek2020 (21 – 23 July 2020) – Free virtual summit tickets for Singapore Press Club members

Free Virtual Summit Tickets for Singapore Press Club members

Members are invited to attend the Singapore Blockchain Week Virtual Summit.

It will provide insights into the latest development involving the use of blockchain in the various industries including finance and government. The finance and fintech industries are some of the shining lights in the Singapore economy, which have been badly hit by trade and travel due to Covid- 19.  
The Virtual Summit is part of the Singapore Blockchain Week which takes place from 21-23 July 2020.  The event focuses on a rapidly developing phenomena of blockchain based finance, where using the technology, leading enterprises and government organizations are coming together to strengthen the backbone of global trade. Link: www.blockchainweek.com.sg 
Speakers include Sopnendu Mohanty, Chief Fintech Officer, Monetary Authority of Singapore, and Hester M. Peirce, Commissioner, US Securities and Exchange Commission, among others. 

 
An email with the exclusive registration link to attend for free has been sent to members. If you did not receive the EDM, you can email secretariat@pressclub.org.sg

Telum Media Webinar: Current state and future of journalism 24th June 12:30pm GMT+8

Singapore Press Club and Telum Media are delighted to invite you to our upcoming webinar event: “Current state and future of journalism” being held on 24th June 12:30pm GMT+8.

Event details
Date: 24th June 2020 (Wed)
Time: 12:30pm GMT+8
Panelists:

  • Stephanie Phang, Managing Editor, Southeast Asia, Bloomberg
  • Joon-Nie Lau, Director, Asia, World Association of News Publishers / Vice President, Singapore Press Club
  • Yeo Sam Jo, Multimedia Correspondent, The Straits Times / Management Committee Member, Singapore Press Club

For more information and to register, click here

This event is FREE and is by invitation only, however registration is essential to secure your place.

Please click to register.
Any issues with registration please email events@telummedia.com.

SPC Digital Training Series: Free suite of online courses by top external provider (Every Friday) on Data, Marketing, Business, Coding, Career Development, UX Design.

Looking around for good courses that could be offered free or discounted for members to explore and learn, we came across General Assembly. This organisation is offering Free Fridays. Every week through June, join peers from around the world to experience their most popular workshops (ranging from $60 to $200 USD in value) — for free.* From coding, to data and marketing, to UX design and career development, explore the tech skills that will keep you in demand and in the know.

Click this link to find out more of the courses, dates and timing and to sign up:-

https://generalassemb.ly/blog/free-fridays/?ga_campaign=free-friday&ga_variation=butter-bar  

Here’s what’s coming up. 

Data

Marketing

Business

Career Development

Coding

UX Design

*Note: The above programmes are stated as Free. Any Friday workshops that are listed with a price on generalassemb.ly are not included in the Free Fridays promotion.

Enjoy your learning journeys on Fridays! 

Knowledge Webinar: The Power of Robotics to Benefit Mankind – During and After Covid19

With COVID-19 ravaging countries around the world, robots have taken a prominent role in the fight against the virus. This was not the case years ago when the robot industry was in its infancy. 

Join our SPC Knowledge Webinar, brought to you by SoftBank Robotics Singapore and their partners, as they discuss the role of robots in a world facing a pandemic. 

Date: 11 Jun 2020, Thursday 

Time: 11am to 12pm 

Format: Presentation, Panel Discussion and Q&A

Sign up through this ClickMeeting link: https://waniframfp.clickmeeting.com/spc-knowledge-webinar-the-power-of-robotics-to-benefit-mankind-during-after-covid19/register

More details at SPC Knowledge Webinar_SBR_11June2020-2

Webinar by ISEAS on COVID-19 and the Islamic Umma in Indonesia

If you are interested to find out how the Covid-19 outbreak impacted Indonesia and the Muslims in the country, you can sign up for this Webinar organised by ISEAS Yusof Ishak Institute.
 
COVID-19 and the Islamic Umma in Indonesia 
 
Date : Thursday, 21 May 2020 
 
Time : 10.30 am – 12.00 pm 
 

Registration

This webinar will be delivered online entirely. You can join the webinar at the specified date and time using devices (computer, phone, or tablet) with internet connection.

Please register here with this link https://zoom.us/webinar/register/WN_vL64sCmAT3issdyX4_oHgw   

Upon registration, you will receive your unique link for joining the webinar.

Limited spaces only, register early to avoid disappointment.

To join the webinar,
1. Install the Zoom client onto your computer or download the app on your mobile device.
2. Set up a Zoom account, using the following link: https://zoom.us/signup
3. Click on the unique link in your email.

 
About the Webinar 
 
The COVID-19 outbreak in Indonesia has significantly impacted the Muslims in the country. Although some are quick to learn and adapt to this new normal, others continue to dismiss the extent of the problem. Some observers argue that religion has impeded the community’s efforts to deal with the pandemic. In fact, some religious groups have been accused of worsening the situation: by organizing big gatherings; spreading fatalistic arguments; and opposing the government’s efforts. One of the groups blamed is the Tablighi Jamaat, regarded as the “largest viral vector of COVID-19.” Derogatory terms “Tablighi virus” and “Corona Jihad” have been applied to the group. The Tablighi Jamaat’s response was believed to not only block necessary efforts to deal with the virus, but also created religiophobia. 
 
To be sure, COVID-19 has triggered diverse reactions from the Islamic Umma in Indonesia, ranging from passive and fatalistic responses, which extends to spreading conspiracy theories, to positive ones by being prepared to work hand in hand with the government to mitigate the pandemic and saving lives. Responses from Muhammadiyah, Nahdlatul Ulama (NU), Ahmadiyah, and Tablighi Jamaat demonstrate this spectrum. To illustrate, the two largest Muslim organizations in Indonesia Nahdlatul Ulama and Muhammadiyah focus on improving their capacity through programs, such as providing health and social services as well as aid for the needy, to fight against the impact of COVID-19. In addition, prominent religious elites such as Ustaz Abdul Somad, Muhammad Quraish Shihab, and other ulama or kyai also demonstrate these diverse reactions. 
 
This webinar discusses the different responses of the Muslim community in Indonesia to COVID-19. It also examines how these responses interacted with the government’s efforts to tackle the issue. Here, the religious community’s response would not be effective with strong state backing or capacity. 
 
Lastly, the webinar speculates how this new normal will impact the Muslim ummah in future. Is this a new opportunity for the community to unite, or will this lead to a more regressive orientation to prevail? 
 
About the Speakers 
 
Ahmad Najib Burhani is Visiting Fellow at ISEAS – Yusof Ishak Institute and Senior Researcher at the Indonesian Institute of Sciences (LIPI), Jakarta. He received his PhD in Religious Studies from the University of California-Santa Barbara, USA in 2013. He was a recipient of the Professor Charles Wendell Memorial Award from UCSB for his academic achievements in the field of Islamic and Middle Eastern Studies. His recent publications include Menemani Minoritas (2019), Dilema Minoritas di Indonesia (2020), Heresy and Politics: How Indonesian Islam Deals with Extremism, Pluralism, and Populism (2020), “Torn between Muhammadiyah and Ahmadiyah in Indonesia: Discussing Erfaan Dahlan’s religious affiliation and self-exile,” Indonesia and the Malay World (2020), and “Muslim Televangelists in the Making: Conversion Narratives and the Construction of Religious Authority,” The Muslim World (2020).  
 
Syafiq Hasyim is Visiting Fellow at ISEAS – Yusok Ishak Institute. He is also a lecturer and director of the Library and Cultural Center at International Indonesian Islamic University (UIII), a newly established state international university in Indonesia. He obtained MA in Islamic Studies from Leiden University and PhD in Islamic Studies and Interdisciplinary Studies from Berlin Graduate School Muslim Cultures and Societies, Freie Universitaet, Berlin. His latest publications include “Fatwa and Democracy: Majelis Ulama Indonesia (MUI, Council of Indonesia Ulama) and the Rising Conservatism of Indonesian Islam,” published in TRaNS: Trans-Regional and -National Studies of Southeast Asia, 2019, “The Secular and the Religious: Secularization and Shariatisation in Indonesia,” in Religion, Secularism and Democracy in Southeast Asia (Oxford University Press, 2019), edited by Prof. Vidhu Verma, and “Religious Pluralism Revisited: Discursive Patterns of the Ulama Fatwa in Indonesia and Malaysia”, published in Studia Islamika, Vol 26, No. 3 (2019).  
 
Enjoy another week of Webinars and Training recommended to you by Singapore Press Club. Please continue to Stay Safe and Healthy.

Free course preview – How to boost your brand via Wechat and Tik Tok

A Free 2 hours course preview Webinar – How to boost your brand via Wechat and Tik Tok

Date: 13 May 2020, Wednesday

Time: 9.30am to 11.30am

Click this link to Register: shorturl.at/joJRV
Course delivery mode: Online (Invitation link will be shared after you sign up)

Deadline for sign up: Monday, 11 May 2020, 5pm

The Programme

930am-1025am : Connect to China Market through WeChat

Overview
The China Chinese are ready to enjoy their lives with vengeance from the release of tension of Covid-19 quarantine. But is your business ready for the next Chinese wave? If you already have a strong interest for China, you might know the answer already: WeChat. But to a lot of people living outside China, the name of the ubiquitous messaging application might be very unfamiliar.
 
This session will provide some information about WeChat, the biggest phenomenon on the Chinese market, and see how you can leverage it to promote your own business to over 1.2 billion WeChat active users worldwide including over 1.2 million new immigrants in Singapore (as of 2018 ).
 
You will discover:
How to instantly get connected thru WeChat
How to allow WeChat users find you
How to build your brand and marketing strategy
How can WeChat Official Account and WeChat Pay help your brand
Case Studies
 
Presenter
Warren Teh is a WeChat Marketing Trainer, Certified ACTA Trainer, People’s Association Trainer and a Serial Entrepreneur who has established 6 companies across various industries (Telco system integration, ecommerce, social media and other service-related businesses, limousine service, clearing services, F&B.
 
1030am-1130am: Establish Your Brand Via TikTok

Overview
TikTok, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users world-wide to create short-form, music-focused videos and edit them with lenses, filters, and AR features.

TikTok has a younger clientele than other social media platforms. If you can create videos that appeal to the demographics on TikTok, it could be a valuable marketing tool for your business. TikTok is billed as a social media platform where you show your real side.
 
In Q2 2019, as the hottest social platform, TikTok became the world’s most downloaded IOS application, surpassing Facebook, YouTube, Instagram and WeChat. Currently in the stage of rapid growth, TikTok is the highest traffic generator on mobile social media platform, it is 1 of the most effective short video marketing platform to build a brand in China but also the most critical tool to promote branding in ASEAN countries.

Why TikTok
· One of the fastest-growing apps on the global market
· Tap into the younger clientele world-wide
· Save cost, enjoy organic advertising techniques to show off your products or services.
· New and independent social media platform which can create its owned community
 
You will discover:
· The market opportunity of Tik Tok
· Key features of Tik Tok KOL (key opinion leader)
· Tik Tok account operation
· Revenue model
· Case Studies
 
Presenter
Aaron is an active Chinese media advocate. He has over 5 years of sales and marketing experience handling sales at Greater China region for both American and Chinese MNCs. During those stints, he spearheaded and executed Chinese social media marketing strategies. Inspired by increasing attention to Douyin/Tik Tok, Aaron now dedicates his professional life to share his knowledge with others on how to utilise Douyin/Tik Tok to boost brand awareness.

SPC Circular: Webinar on “Indonesia’s Public Health Issues and Challenges During the COVID-19 Epidemic” (Tues, 12 May 2pm – 3.30 pm)

Dear Members,

If you are interested to find out more about the Covid-19 situation in Indonesia, ISEAS Yusof Ishak Institute, Indonesia Studies Programme is organising a Webinar that you are welcome to sign up.


Indonesia’s Public Health Issues and Challenges During the
COVID-19 Epidemic

Date: Tuesday, 12 May 2020
Time: 2.00 pm to 3.30 pm

About the Webinar

The COVID-19 response in Indonesia has been marked by poor policy response and coordination. Initially, the government denied the existence of the virus in the country. A lack of preparedness, worsened by underestimation from the authorities about the seriousness of the pandemic, has contributed to rapid increase in the number of people infected and fatalities due to the new coronavirus.

To date, Indonesia has recorded the highest fatality rate due to COVID-19 in the region, with 8% of fatalities relative to the number of confirmed cases. This figure is also significantly underestimated as the official data does not include deaths of patients suspected to have coronavirus but have yet to be tested. This fact indicates the weakness and extremely limited capacity of the public health infrastructure of the country.

This webinar will provide an update on the COVID-19 situation in Indonesia and will discuss some of the key policies issues and challenges to strengthen Indonesia’s public health infrastructure capacity.

About the Speaker  

Pandu Riono is MD, MPH, Ph.D., an epidemiologist from Faculty of Public Health, University of Indonesia. His research interests are in statistics, epidemiology, and infectious diseases. He got his medical doctor degree from the University of Indonesia and received his Ph.D. from the University of California, Los Angeles, USA.   


About the ISEAS Webinar


As a leading research institute on the study of Southeast Asia, ISEAS – Yusof Ishak Institute is committed to stimulate research and debate within scholarly circles and to enhance public awareness of the region.

While the evolving COVID-19 situation has made it a challenge for speakers and participants to attend our events at ISEAS, we hope that the use of digitalisation tool such as Zoom Webinar will enable us to reach out to our existing and new audiences.

This webinar will be delivered online entirely. You can join the webinar at the specified date and time using devices (computer, phone, or tablet) with internet connection.

If you are interested to attend, please register here (https://zoom.us/webinar/register/WN_Xbf6pbsLQuqzydV858NYVQ)to receive your unique link for joining the webinar. Limited spaces only, register early to avoid disappointment.

To join the webinar,
1. Install the Zoom client onto your computer or download the app on your mobile device.
2. Set up a Zoom account, using the following link: https://zoom.us/signup
3. Click on the unique link in your email.

For the best experience, please mute your microphone. If you have questions for the speaker, please key in your questions via the Q&A, stating your name and affiliation. The moderator will field them to the speaker during the Q&A session. 

AAJA-Asia Digital N3 Salons: Learn to Cover and Cope with COVID-19 in Asia. Online Forum, Sat 25 Apr 10am

AAJA-Asia is organising Digital N3 Salons on this Saturday, 25th April 2020 held from 10am to 12.30pm. 


Journalist from various AAJA-Asia’s subchapters will share how they are living and working through the Covid-19 pandemic. What are the challenges they have met, the changes they have experienced, the lessons they have learnt?

Panelists:

Motoko Rich is Tokyo bureau chief for The New York Times. She has been a reporter with The Times since 2003, and has covered a broad range of beats at the Times, including real estate (during a boom), the economy (during a bust), books and education. She started her journalism career at The Financial Times in London and worked at The Wall Street Journal for six years in Atlanta and New York. Ms. Rich, who grew up in New Jersey, Tokyo and Northern California, is a graduate of Yale University and Cambridge University.

Ching-Ching Ni is editor-in-chief of the New York Times Chinese language website cn.nytimes.com, the newspaper’s first online edition in a foreign language. She started her journalism career at Newsday in New York and served for about a decade as China correspondent for the Los Angeles Times. Before becoming an editor she was associate dean and professor at the journalism school at Shantou University in southern China.

Grace Moon  is a freelance journalist and researcher based in Seoul, South Korea. She has written and recorded stories for the BBC, Public Radio International, NBC News, South China Morning Post, Food52, Dallas Morning News, Newsday and more. She’s also served as a fixer, researcher and translator for Radio-Canada, AJ+, UK’s Channel 4 and other media.

Nicholas Yong is Assistant News Editor at Yahoo News. Nicholas has been working across print, broadcast and digital media for 12 years. He covers the general beat for Yahoo News Singapore, with a special interest in politics and long-form news features. He is also a published author and has written two works of fiction.

Moderator:

K. Oanh Ha is a senior reporter covering global business issues in Asia for Bloomberg. She’s currently based in Hong Kong. She joined the news organization in 2010 as Vietnam bureau chief and has also overseen the outlet’s coverage of consumer and healthcare news. Before joining Bloomberg, she worked as a host and reporter for KQED Public Radio in San Francisco on its nationally-syndicated program, Pacific Time, examining the connections between Asia, the U.S. and Asian American issues. She’s also reported for the San Jose Mercury News, covering Asia Pacific affairs, technology and small businesses.

11:30am – 12:30pm – How to Build and Strengthen Your Presence Online?

Tips and insights from Angie Lau, Editor-in-Chief, CEO, and Founder of Forkast.News.

Angie Lau is an award-winning veteran journalist and a respected thought leader in blockchain technology. Before founding Forkast in July 2018, Angie anchored Bloomberg TV’s flagship morning show “First Up with Angie Lau” broadcast globally into 350 million homes, offices and trading floors. Angie’s TED Talk “I Am Not Supposed to Be Here” is now a TED Ed Lesson for its global audience of 6.7 million followers.

This is a session specially tailored to the needs of journalists working in the Asia Pacific region. Please check the programme here (featuring journalists from the NYT, Yahoo News, Bloomberg as well as freelancers and new media entrepreneurs). https://www.n3con.com/2020/digital-n3-salons/

Sign up here to attend the event. 

https://us7.list-manage.com/survey?u=60dbc2c774c750667517281ad&id=d5d3558803

The fully online community discussion and training will focus on the theme “Covering and Coping with COVID-19 in Asia”. Hope you participate and benefit from this sharing and learning online session organised by our Partner AAJA-Asia. 

Regards

Janet Wee

General Manager