Date: 17 November 2011 (Thursday)
Time: 11.00am – 12.00pm
Venue: Wee Kim Wee School of Communication & Information, Level 2 Executive Seminar Room
(The talk will be conducted in Chinese with powerpoint slides in English)

In this presentation, Dr. Zhang will discuss the development of new media in Mainland China addressing the following 4 aspects:

a) Overview: Contemporary China on its way to the world largest new media empire.

b) Structure: the prosperity of new media industry in China

c) Problems: challenges of new media for marginalized groups;

d) Effects: construct an internet community in public domain.

About the speaker Zhang Guoliang is professor, PhD supervisor, and dean of School of Media & Design, Shanghai JiaoTong University. Graduated from Fudan University, holding PhD in History; Visiting Researcher to Tokyo University & Waseda University of Japan; first Chairman of the Communication Association of China, Shepherd of National Pivot Disciplines.

Honorary Rewards: Conferred “The Over-Century Excellent” by Education Ministry, Expert with “Prominent Contribution Award” by the State Council, Shanghai Excellent Social Scientific Achievement Award, Excellent Thesis of China’s News Awards, “Gold Key”to China’s library, and etc.

Reprehensive Achievements: In charge of more than 50 research projects, including “Developmental Communication Studies of China”, “Mass Communication Studies” and etc; published over 100 papers, including “Analysis of the ‘Function of Agenda Setting’ of China’s Mass Media”, “Shanghai Citizens and Informationization” and etc; published over 30 books, including “Classics in 20th Communication Studies”, “Modern Mass Communication Studies”, “News Media and the Society” and etc. Recently, his academic article “Agenda-Setting Effects in China” got published in Communication Research (Oct. 2011), the international core journal. The paper has an in-depth discussion on the characteristics and orderliness of “agenda-setting” in China, which has made an innovative contribution to enrichment of communication effect theory.

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