A Free 2 hours course preview Webinar – How to boost your brand via Wechat and Tik Tok
Date: 13 May 2020, Wednesday
Time: 9.30am to 11.30am
Click this link to Register: shorturl.at/joJRV
Course delivery mode: Online (Invitation link will be shared after you sign up)
Deadline for sign up: Monday, 11 May 2020, 5pm
The Programme
930am-1025am : Connect to China Market through WeChat
Overview
The China Chinese are ready to enjoy their lives with vengeance from the release of tension of Covid-19 quarantine. But is your business ready for the next Chinese wave? If you already have a strong interest for China, you might know the answer already: WeChat. But to a lot of people living outside China, the name of the ubiquitous messaging application might be very unfamiliar.
This session will provide some information about WeChat, the biggest phenomenon on the Chinese market, and see how you can leverage it to promote your own business to over 1.2 billion WeChat active users worldwide including over 1.2 million new immigrants in Singapore (as of 2018 ).
You will discover:
How to instantly get connected thru WeChat
How to allow WeChat users find you
How to build your brand and marketing strategy
How can WeChat Official Account and WeChat Pay help your brand
Case Studies
Presenter
Warren Teh is a WeChat Marketing Trainer, Certified ACTA Trainer, People’s Association Trainer and a Serial Entrepreneur who has established 6 companies across various industries (Telco system integration, ecommerce, social media and other service-related businesses, limousine service, clearing services, F&B.
1030am-1130am: Establish Your Brand Via TikTok
Overview
TikTok, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users world-wide to create short-form, music-focused videos and edit them with lenses, filters, and AR features.
TikTok has a younger clientele than other social media platforms. If you can create videos that appeal to the demographics on TikTok, it could be a valuable marketing tool for your business. TikTok is billed as a social media platform where you show your real side.
In Q2 2019, as the hottest social platform, TikTok became the world’s most downloaded IOS application, surpassing Facebook, YouTube, Instagram and WeChat. Currently in the stage of rapid growth, TikTok is the highest traffic generator on mobile social media platform, it is 1 of the most effective short video marketing platform to build a brand in China but also the most critical tool to promote branding in ASEAN countries.
Why TikTok
· One of the fastest-growing apps on the global market
· Tap into the younger clientele world-wide
· Save cost, enjoy organic advertising techniques to show off your products or services.
· New and independent social media platform which can create its owned community
You will discover:
· The market opportunity of Tik Tok
· Key features of Tik Tok KOL (key opinion leader)
· Tik Tok account operation
· Revenue model
· Case Studies
Presenter
Aaron is an active Chinese media advocate. He has over 5 years of sales and marketing experience handling sales at Greater China region for both American and Chinese MNCs. During those stints, he spearheaded and executed Chinese social media marketing strategies. Inspired by increasing attention to Douyin/Tik Tok, Aaron now dedicates his professional life to share his knowledge with others on how to utilise Douyin/Tik Tok to boost brand awareness.