The second edition of the Generations talk series organised by the Singapore Press Club was held on Wednesday, 15 December 2021 for an hour from 5.30pm via Zoom.
Titled Page Views vs Pay for Views, the session was held to discuss how the media maintains the delicate balance between earned and paid media and how this balance has shifted in the digital age.
Host Oo Gin Lee, Management Committee member of the Singapore Press Club and Managing Director GLOO PR was joined by Maureen Tseng, General Manager of The Hoffman Agency and Aaron Tan, Executive Editor APAC of TechTarget, a US-based publisher.
