The Perfect Pitch

Saturday 14 Jan 2012
10:30am-1pm (lunch from 12.15pm)
SIM University
461 Clementi Road, S(599491)
Lecture Theatre 2.17B

From presenting the news on radio and television, to publishing best-sellers and impressing clients with strategic public relations campaigns, our panel of media veterans will share their industry experiences and insights on what makes The Perfect Pitch.

André Ahchak (not to be confused with The Noose’s Andre Chichak) is senior director of communications & media commercialisation at the VOX Group and supervising editor of VOXSPORTS. With more than 25 years’ experience, André has held senior management positions in corporate & marketing communications and crisis management. André’s journalistic and news anchor career on television and radio (Channel NewsAsia, 938LIVE MediaCorp & SAFRA Radio) in Singapore, has had him train and work with the BBC, ABC (Australia), ABC (America), Voice Of America (Washington DC) and Associated Press (Washington DC).

Neil Humphreys is the well-known British humour columnist-author who has written best-selling books about Singapore:, Notes From an Even Smaller Island, Scribbles from the Same Island and
Final Notes From A Great Island: A Farewell Tour of Singapore. Neil is also a regular columnist for newspapers and magazines here. The former sports reporter launched his debut novel in Jan 2010.
Match Fixer follows the fortunes of a former West Ham footballer sinking into the murky world of corruption, betting syndicates and match-fixing.

Jimmy Tay is a PR industry trailblazer who has consulted with private and public sector clients in the region and has held senior in-house corporate, financial and marketing communications positions
with major listed companies. He was voted PR Agency Head of the Year at the Asia Pacific PR Awards 2009 – the first Asian to win the annual Media magazine’s coveted title. In 2007, Jimmy was
the only PR practitioner to be listed in the inaugural Singapore Top 20 in the media and communications industry by Marketing magazine. The Institute of Public Relations of Singapore
awarded him the PR Professional of the Year in 2006. He is now the founder of Tate Anzur, a strategic public relations boutique.

To register for this free lunchtime talk, please email by Jan 11 with your name and membership number, names of guests (if any), and their titles/organizations.


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