Bolt Media has invited an ex-brand strategist from Leo Burnett, Dentsu, TBWA, and Iris Worldwide to conduct a content marketing workshop on “Global Brand, Local Audience’ on June 18, from 2pm-5pm at BASH.
Adela Villanueva, who has also represented global brands, including McDonald’s, Mastercard, and Phillips, will be sharing on: How do you make a global brand relevant to a local audience? And how do you ensure that the local context stays true to the mother brand?
Attached are the details.
Tickets are free for the first 80 sign ups.
You can sign up at this Eventbrite link to attend the workshop: https://www.eventbrite.com/e/bolt-workshop-series-content-marketing-global-brand-local-content-tickets-25813113718
Singapore Press Club