Download E-books Wrestling with Starbucks: Conscience, Capital, Cappuccino PDF

By Kim Fellner

You can discover a Starbucks coffeehouse nearly wherever, from Paris, France to Paducah, Kentucky, from the crowded streets of Thailand to procuring department stores in Qatar. With approximately 2 hundred of them in manhattan urban on my own, this espresso retail significant with humble beginnings has develop into an actor and icon within the worldwide economic system. As we sip our cappuccinos, frappuccinos, and our double half-caf venti low-fat mochaccinos, many people ponder whether Starbucks is a haven of civilization or a cultural predator, an outstanding or undesirable company, a good dealer or a world risk. during this interesting and provocative ramble via Starbucks's ethos and activities, Kim Fellner asks how a coffeehouse chain with a liberal recognition got here to characterize, for a few, the ills of globalization.

Armed with an open brain and a feeling of humor, Fellner takes readers on an day trip into the muscle and soul of the espresso corporation. She unearths a company choked with contradictions: among employee-friendly procedures and anti-union practices; among an internationalist imaginative and prescient and a longing for worldwide dominance; among group individuality and cultural hegemony. every day Starbucks walks an excellent line. It needs to be ecocnomic sufficient to thrill Wall highway and principled adequate to delight social justice advocates. even supposing observers may perhaps argue that the corporation has performed good at attaining a stability, Starbucks's leaders run the danger of pleasurable neither constituency and needs to continuously justify themselves to both.

Through the voices of primary American espresso farmers, officials at company headquarters, self reliant café vendors, unionists, baristas, investors, international justice activists, and shoppers, Fellner explores the forces that have an effect on Starbucks's worthy and worthiness. alongside the best way, she matters her personal unabashedly innovative viewpoint to scrutiny and emerges with a compelling and unforeseen examine Starbucks, the worldwide financial system, our fiscal convictions, and the values at the back of our morning cup of joe.

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