By Kim Fellner
Armed with an open brain and a feeling of humor, Fellner takes readers on an day trip into the muscle and soul of the espresso corporation. She unearths a company choked with contradictions: among employee-friendly procedures and anti-union practices; among an internationalist imaginative and prescient and a longing for worldwide dominance; among group individuality and cultural hegemony. every day Starbucks walks an excellent line. It needs to be ecocnomic sufficient to thrill Wall highway and principled adequate to delight social justice advocates. even supposing observers may perhaps argue that the corporation has performed good at attaining a stability, Starbucks's leaders run the danger of pleasurable neither constituency and needs to continuously justify themselves to both.
Through the voices of primary American espresso farmers, officials at company headquarters, self reliant café vendors, unionists, baristas, investors, international justice activists, and shoppers, Fellner explores the forces that have an effect on Starbucks's worthy and worthiness. alongside the best way, she matters her personal unabashedly innovative viewpoint to scrutiny and emerges with a compelling and unforeseen examine Starbucks, the worldwide financial system, our fiscal convictions, and the values at the back of our morning cup of joe.
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