Download E-books The AMA Handbook of Public Relations PDF

By Robert L. Dilenschneider

Public kin was once one of the first industries to harness the ability of the net. yet besides company and the remainder of the area, PR has replaced within the electronic age. "The AMA guide of Public family members" is written to assist PR execs merge their conventional and Web-based campaigns right into a strong multi-faceted public picture computing device whereas retaining their consumers and themselves from damaging recognition and cyber-sabotage. Readers will the right way to paintings with alternate and customer media, leverage know-how together with blogs, podcasts and social networking websites, video display the net, deal with rumors and crises and quantify on-line PR efforts and the consequences they convey.

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