The Swiss wine is waking as much as a brand new problem: to elevate the competitiveness of its wines, which has been eroded through the final power of the country's forex throughout the first half the Nineties and is turning into ever extra glaring because the liberalisation of the country's alternate regime is taking hold.
This record brings jointly fabric at the very important matters shaping the way forward for the Swiss wine marketplace. After a quick examine the country's socio-economic scenario, intake styles are reviewed. the marketplace for reds and for whites is then tested. a lot of the emphasis is laid on imports, that have hardly ever been checked out so far. a glance at distribution channels exhibits how wines achieve ultimate shoppers. A convenient who is who of negociants-importers is equipped. eventually, Pierre Spahni offers a overview of the newest coverage alterations and appears forward at these deliberate for up until eventually 2001- and beyond.
The document is geared toward a overseas readership essentially - not only exporters looking to achieve a greater wisdom of this significant marketplace but additionally for economists, attorneys and civil servants attracted to the wine area and people facing Swiss alternate matters as a rule.
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