Download E-books Measuring Country Image: Theory, Method, and Effects PDF

Alexander Buhmann develops a brand new version for measuring the structure and results of state photos via combining well-established strategies from nationwide identification conception and perspective conception with a up to date version from recognition administration. The version is operationalized and confirmed in surveys. effects exhibit how diversified cognitive and affective dimensions of the rustic snapshot impact one another and eventually bring about the facilitation of behavioral intentions. The booklet introduces a theory-grounded method of make clear the dimensionality of the rustic photo. it's the first to operationalize and attempt the scale of the rustic picture via combining formative and reflective measures in a mixed-specified version.

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