This publication highlights the original difficulties shared by way of all technologists throughout knowledge-intensive fields, and the way to beat the main predictable stumbling blocks confronted by way of know-how marketers. It demystifies the method of commercializing complex items that require a excessive measure of specialised wisdom. generally, those are “disruptive applied sciences” with the aptitude to revolutionize entire industries. This ebook will simplify the release of high-tech ventures reminiscent of prescription drugs, genetic and biotechnology items, instant units, gasoline cells, minimally-invasive clinical units, etc.
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