Download E-books Change Communications Jahrbuch 2010 (German Edition) PDF

Das Jahrbuch bietet mit aktuellen Best-Practice-Projekten Einblick in Unternehmensaktivitäten rund um das Thema Veränderungskommunikation. switch communique (Cultural switch, inner Branding) kommt immer dann zum Einsatz, wenn in einem Unternehmen bzw. einer agency Veränderungen erfolgreich umgesetzt werden sollen. Die zehn Projekte wurden mit dem switch Communications Award prämiert, der 2009 erstmals vergeben wurde. Sie wurden von einer foreign besetzten Jury ausgewählt und offenbaren Erfolgsgeheimnisse namhafter Unternehmen.

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